A lead magnet is used in marketing strategy. You give away a free item or service for the purpose of gathering email information. Lead magnets can be a trial subscription, sample information, or free consultation to name a few ideas. The idea is that this strategy generates sales leads.
This Step-by-Step Lead Magnet is perfect to generate new leads! Simply add steps that provide value to your potential customer, change the color to match your brand and you’ll have a lead magnet ready to go in minutes!